Oldest Ford Dealer

Did you know that Goode Motor Ford is the oldest Ford Dealership in Idaho? That's right! What is now Goode Motor Ford started as "Jones Read Ford Motor Company" in 1917 when Alonzo Read and his business partner, C.A. Jones, acquired the first Idaho Ford franchise.

Goode Motor Ford

About ten years later, Alonzo Read sold his interest in the Jones Read Ford Dealership and in 1938 the Goode Family purchased the interest in the dealership and renamed it Goode Motor. Ownership and management stayed in the Goode family. Buster Goode assumed the management of the dealership and actively managed it until 1984 when he turned over the day-to-day management to his general manager, Garth Williams.

Garth Williams Joins Goode

Garth Williams was hired by Goode Motor in 1978 as a car salesman. He worked hard, rose through the Company ranks and by 1984 assumed the day-to-day management of Goode Motor as the General Manager. In 1993, Garth Williams purchased a 49% interest in the dealership from the Goode Family and continued to act as the General Manager.

Goode Motor Overland

In 2000, Goode Motor purchased its primary competitor, Young Ford, located in neighboring Burley, Idaho, and shortly thereafter, Goode Motor acquired Overland Auto Sales also located in Burley, Idaho. Goode Motor's headquarters then moved from Rupert, Idaho to Burley, Idaho.

Goode Motor Grows

In 2003 Garth Williams, along with long-time employee and Comptroller Russell Bair, purchased the remaining ownership interest held by the Goode Family. In 2006, Matt Cook, Garth's son-in-law, left his law practice in Houston, Texas to join the company and learn the car business. Later that year, Matt purchased an interest in Goode Motor Ford and now actively manages all aspects of the dealership. As it turns out, Matt Cook is the great-grandson of Alonzo Read, meaning the oldest Ford dealership in Idaho is run today by the same family that started it in 1917!

Goode Motor VW & Mazda

In 2013, they purchased the Volkswagen/Mazda dealership located in Twin Falls, Idaho and are excited to have a presence at one of the best locations in Southern Idaho www.twinfallsvw.com and www.goodemazda.com.

Goode Motor CDJR

2014 marked another expansion to the Goode Motor Family when they acquired what was Wood River Motors; and now has been branded as Goode Motor Chrysler Dodge Jeep Ram in Hailey, Idaho.

Goode Motor Expands

2015 marked yet another expansion to the Goode Motor Family when they acquired what was the Mueller Auto Building; and now has been branded as Goode Motor on Kimberly Road. They are ready to deliver "the Goode way" with a great selection of gently used vehicles.

Goode Motor Milestone

Goode Motor reached another milestone in 2016 with the retirement of Garth Williams. His retirement marked the closing of one important chapter in our history, but also began new chapters that will propel Goode Motor into our next century: Garth's son, Brandon Williams, joined Goode Motor after a successful business career outside of the car business. Brandon grew up in Burley and upon graduating from college founded a successful internet / software company based in Utah. He sold that business and returned home to become a partner and manager at Goode Motor. In addition, Garth's other son-in-law, Pablo Silvaz, became a partner in Goode Motor. He joined Goode Motor in 2007 after graduating from college. Pablo has worked in all parts of the dealership, including vehicles sales, service / parts operations, and human resource management.

Goode Motor 100-Year Anniversary

2017 marked the 100-year anniversary of the founding of Jones-Read Ford, and to celebrate, we decided to build a new, modern Ford dealership. Today, Goode Motor Auto Group has six dealerships located throughout Southern Idaho, employing nearly 150 great people. Goode Motor Auto Group is also the largest retailer of new / used vehicles in Southern Idaho; in fact, 1 out of every 5 vehicles purchased in Southern Idaho is from a Goode Motor Dealership. Although Goode Motor Auto Group sells nearly every type of new vehicle (Ford, Volkswagen, Mazda, Chrysler, Dodge, Jeep, and Ram Trucks), our roots are right here where it all started, with Ford in the Mini-Cassia area.

After these expansions the Goode Motor has dealerships located in Burley, Idaho, Hailey Sun Valley, Idaho, and Twin Falls, Idaho. Customers can conveniently view all of our new and pre-owned cars and trucks at www.GoodeMotor.com where they will find the largest single selection of vehicles anywhere in the Magic Valley or Wood River Valley.

Goode Motor Auto Group's corporate offices are located in Burley, Idaho. As a group, Goode Motor employs over 100 people and is consistently rated as the top dealer group in Southern Idaho.

Regardless of which dealership you shop at, we will always go the extra mile to help you feel safe and satisfied with your car-buying experience.

Our goal is to provide uncommon courtesy, and more importantly, we're all about helping you find what you need. No matter what Goode Dealership you decide to go to, we'll always treat you like family.


  • Monday 9:00am - 6:00pm
  • Tuesday 9:00am - 6:00pm
  • Wednesday 9:00am - 6:00pm
  • Thursday 9:00am - 6:00pm
  • Friday 9:00am - 6:00pm
  • Saturday Closed
  • Sunday Closed